This project presented a difficult challenge: what can be done to help a community of creative people know what the company is doing and offer feedback to each other? Since I had earned rapport with a company I was working with, I turned this problem on itself and used it to help the company find a better way to present its web re-launch internally. I sat and observed their culture and interviewed important figures in the creative process (Director, Web Team, Graphics Team), and found that a tool to help them would have to be within their natural working process and culture, opposite of where I was initially thinking. The other difficult challenge was prototyping the proposed interaction in a way that I could receive genuine feedback. Using a hybrid of analog and digital tools really helped me to see that the experience proposed would work for the team, even though the prototype was very slow and boring to the participants.
- Interviewed Creative Director, Graphics Team, and Web Team to learn about their roles
- Observed regular working meetings to understand team culture and dynamics
- Evaluated similar websites and other designs to learn the design space
- Sketching multiple design concepts for design ideation
- Created an experience prototype using computers, post-it notes, and a projector
- Recruited participants to evaluate experience prototype