Hanapin Marketing blogs

Background

I was a design consultant for Hanapin Marketing, and I helped to work with the team to take a look at improving the site structure to help increase readship.

My responsibilities as a designer involved helping to take an inventory of the current information architecture and incorporated the team's desire to grow and expand their readership.

I helped to present an updated sitemap to help them take advantage of their content. I also helped to show some means for the team to take advantage of their content by presenting wireframes.

View site

What I learned

• Web teams are eager to take new looks at their content to understand new ways to grow their readership
• It is important to move quickly and explain the design and approach as a consultant
• Presenting options with visuals allows teams to get thinking and explore their creative energies
• It is important to understand the tradeoffs of different design approaches and to communicate them as a consultant
• Black and white wireframes are great for showing concepts and starting conversations with clients