Casey M Addy

GameZombie.tv

Background

I was a designer for GameZombie.tv, a media company that specializes in creating original programming based off video games.

My responsibilities as a designer involved assisting the team redefine their web presence, include advertising, and showcase the talents of their creative teams.

This project cumulated in a new site that earned them multiple Webby awards in 2010.

What I learned

  • How to interact with multiple concurrent creative teams form a unified web presence
  • How to design an experience geared towards advertising and showing the talents of the people who create videos
  • How to create specs to assist development
  • How to talk about the benefits of design thinking to marketing and CEO
  • When creating wireframes, it is important to also consider the overall visual design and direction
  • Keep design activities short and simple when there are multiple competing priorities

Design Methods

  • Competitive reviews
  • Sketching
  • Interviews
  • Cardsorting
  • Usability testing
  • Paper prototyping